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Title : Top 4 Marketing Strategies of Cure.Fit [Case Study]
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Top 4 Marketing Strategies of Cure.Fit [Case Study]

Cure.Fit is a health and wellness startup based in Bangalore founded in 2016 by Mukesh Bansal and Ankit Nagori. Cure.Fit distinguishes itself from other players on the market by using a mix of online and offline platforms to direct its preventive health philosophy through interaction, coaching and delivery.

The company initially started at HSR, Bangalore with one fitness center. Today it operates more than 100 centers in the city of Bangalore and has also expanded to other cities.

The multiple services of Cure.Fit, including Eat.fit meal delivery has hooked millennials to healthier habits and food. The mobile application that Cure.Fit offers has an integrated framework that promotes healthier lifestyles and mental health.

Cure.Fit is divided into four segments
Marketing Strategies of Cure.Fit
Expansion Plan of Cure.Fit
Campaigns of Cure.Fit
FAQ

Cure.Fit is divided into four segments

Cult.Fit

With the assistance of the best class trainers and group workouts, this section of Cure.Fit is built to make exercise enjoyable and easy. It can be done as a group class at a Cult.Fit center and at home with the help of DIY videos.

Mind.Fit

This section includes mental fitness solutions. It provides different practices such as yoga, meditation and care. Whether it's stress and anxiety management, better sleep quality or focus improvement, or combining your body-mind, there are many formats to suit the needs of the users.

Care.Fit

By providing physician consultation in its health centers via video conferencing. This platform provides basic health care needs. It provides high-quality facilities such as in-house pharmacy and medical services, health monitors, ultrasound systems, ECGs and diagnostic test packs.

Eat.Fit

This platform offers fresh and delicious food which is nutritious and is prepared with special care to keep it healthy. There are a range of food and menus to choose from when offering healthy and conservative-free items.

Cure.Fit acquired 10 position in highest funded startups in 2018.

Highest Funded Startups in India 2018

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Marketing Strategies of Cure.Fit

Content Marketing

In a very short time, Cure.Fit has attracted a large number of viewers because they answer consumer questions and link consumers to the brand. Cure.Fit creates material such that influences consumers to buy their services.

Social Media Marketing

Cure.Fit wins the people's hearts through its committed sharing of content. Cure.Fit exactly understands who its customers are and produces persuasive content.

Cure.Fit aims at reaching people who want to lead a balanced and fit lifestyle seriously with 3.5 Lakh followers on Facebook and Instagram. It uses the platform to provide up-to-date information, to submit invitations for events, posts, imaginative posts, tips and recipes for healthy food and drinks, customer reviews, etc.

Offline Marketing

Along with leveraging the cutting-edge technologies to gear up their marketing initiatives embracing the digital ways, Cure.Fit has also made space for marketing offline as well. The company has opted for active radio channels where they assign their fitness experts to conduct talk sessions.

Influencer Marketing

Cure.Fit has developed a strategy for influencing the promotion of its releases to promote new goods. The brand collaborated with many inspiring figures from around the world, including Hrithik Roshan, Milind Soman, Tiger Shroff and Sindhu, as well as other prominent athletes. Hrithik Roshan has also signed a five-year agreement with his brand ambassador Cure.Fit.

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Expansion Plan of Cure.Fit

Cure.Fit has witnessed a considerable growth in the health and wellness sector in the past years and it gets a renewed boost with Tata Digital signing an MoU to invest up to $75 million on June 7, 2021. Mukesh Bansal, Founder and CEO of Cure.Fit will join Tata Digital as President, according to the strategic deal that both the companies are looking forward to.

The expansion plan of Cure.Fit as clearly laid by the company includes:

• The introduction of a ready-to-eat category
• A whole new range of workout apparel and equipment
• The facility of online doctor consultation
• Consulting super-specialists online for you and your family

Campaigns of Cure.fit

#FORTHELOVEOFFIT

Cure.Fit breaks the barrier and allows people to share their health in the most enjoyable way. It provides a unique offer that includes physical, emotional, and dietary fitness. The film aims to demonstrate the full range of deals from the cure.fit app, which also tries to get people to think fitness is more open and fun.

This campaign shows that Cure.Fit will benefit you if you don't feel well and are not prepared to attend a physician.

#CULTLIVE

The aim of this campaign is to demonstrate that cult trainers are dedicated to your health and fitness and encourage you to enter the app for a live workout.

FAQ

Who owns Cure.Fit?

Mukesh Bansal and Ankit Nagori are the founders of Cure.Fit.

When was Cure.Fit founded?

Cure.Fit was founded and launched in 2016.

Who are the target audience of Cure.Fit?

Target audience is of the age group 20-40 from urban populations.

Conclusion

Mobile apps drive the world today and people really rely on them for everyday work. Apps like Cure.Fit try a lot harder to interact with people and completely change their lifestyle in these tough periods of social separation. Cure.Fit has used its marketing strategy in a way that the their consumers respond.

Author: Simran Shahid

Source : https://startuptalky.com/cure-fit-marketing-strategy/

Date : 2021-07-07T08:19:00.000Z

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